WARNING: Self-harm videos doing rounds on YouTube Kids

momo challenge

Published at 7:41am 26th February 2019.

Parents are warned about the dangers - be aware this page contains some of the content featured (Photo: YouTube).

A warning has gone out to parents after a disturbing self-harm initiative surfaced online encouraging youngsters to hurt themselves and perform dangerous challenges.

Videos about 'self-harm tips' have appeared in between clips of popular games on YouTube Kids, predominantly used by children of primary school age.

What do parents need to be aware of?

The 'Momo challenge' has been designed to encourage young children to communicate with a creepy female character with scruffy hair, protruding eyes and a demonic face.

Many parents have become increasingly alarmed across the UK, as it encourages children to commit suicide and gives tips on how to hurt themselves.

The disturbing challenge has also appeared on WhatsApp. Parents are being warned that 'Momo' could be the next Blue Whale – a cruel and dangerous social media game linked to at least 130 teen deaths across Russia.

Why your child might not mention it...

To make matters worse, the children are ordered not to discuss the challenge with their parents as it threatens to hurt the child's family members. 

Reports in Europe and around the world have linked the game to suicides of young children.

The latest targets have been children in Ireland and it is believed the cruel challenge could spread further.

A mum from Inverness has shared her concerning experience on Facebook after asking her son if he's ever heard of the challenge.

He looked scared straight away and broke down when shown the photo of the scary creature.

Here is her full post:

Another mum shared her kid's heartbreaking reaction when asked about the challenge:

Concerns in America started last year:

NSPCC has published advice and guidelines for parents on its website and more help can be found at New Aware - a guide for parents on social media and gaming apps.

Children who are feeling worried about their activity on apps or online games can contact Childline 24 hours a day, online and over the phone, on 0800 11 11 or by visiting Childline's website.

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