BEAT THE STREET: New game launches in Salisbury and Amesbury

BEAT THE STREET: New game launches in Salisbury and Amesbury

Published at 10:22am 20th May 2019. (Updated at 10:25am 20th May 2019)

3 minute read

The simple competition turns our local streets into a giant playground!

The free challenge aims to encourage people to explore their local community on foot or on bike

The game sees individuals, or teams – often schools and families – use a card or fob to tap into ‘Beat Boxes’ 

There will be nearly 100 special sensors called 'Beat Boxes'.

Players can earn points for themselves and their team.




It will be running from May 20th until 1st July and the game is open to everyone!

Families are encouraged to play for their local school whilst the rest of the community can create their own teams by emailing

Residents can pick up free Beat the Street cards and maps from a number of places including Salisbury Library and Amesbury Library. 

Cards and fobs will be distributed to participating primary schools in the area.

Schools and communities across both areas will be competing with each other to see who can travel the furthest.


Yes! The area who travels the furthest will win hundreds of pounds worth of sport and fitness equipment.

But, registered players can also win 'Lucky Tap' prizes like sport and fitness vouchers, Beat the Street branded goodies and cuddly toys.

Jerry Wickham, Wiltshire Council cabinet member for public health and public protection, said:

"We are incredibly excited to be bringing Beat the Street to Salisbury and Amesbury and can’t wait to see how far everyone is able to walk, run, cycle and scoot during the challenge".


Beat The Street
Have you got your card yet?

Beat the Street was created by Intelligent Health, a company dedicated to building active communities in the UK and worldwide. 

Dr William Bird, CEO and founder of Intelligent Health who developed Beat the Street, said:

If we want to improve the health and wellbeing of the country we need to be ambitious, provide a clear narrative to get people active and support them on their journey. Physical activity has more health benefits than any other single intervention and is the means to a healthy community.

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