'City Ambassadors' return to Salisbury

'City Ambassadors' return to Salisbury

Published at 12:04pm 3rd July 2019.

3 minute read

It's the fourth year that the special guides will be on patrol, to help tourists coming into the city centre.

You won't be able to miss the City Ambassadors - they'll be walking around wearing red shirts.

Michael Wileman-Cooke, Mary Webb and Thom Belk are this year's Ambassadors, and they'll be seen in Salisbury throughout the summer season until early September.

Salisbury City Ambassadors 2019
Thom and Mary are two of the City Ambassadors in Salisbury for the summer season

The jobs are joint funded by Salisbury BID and the City Council.


Based on the success of previous years, the Ambassadors' role is to 'welcome and assist visitors, maximising the enjoyment of their visit to Salisbury'.

There are a few aspects to their job:

  • Promoting local businesses and attractions
  • Promoting events and what's on in the city centre
  • Assisting visitors with any questions they may have
  • Giving out city maps and the new Salisbury Indies Pocket Guides
  • Reporting any environmental issues to the BID and City Council
  • Recording key visitor information which will be used to help enhance the visitor experience and market Salisbury
Salisbury Information Centre
The City Ambassadors will help to boost the work of the Salisbury Information Centre, to help tourists to the city

Robin McGowan, Chief Executive of Salisbury BID, said:

"Promoting the city and our business members is a key priority for the BID, so we're delighted to be running the City Ambassador initiative this year. Salisbury has so much to offer and the Ambassadors are a great way to promote this to visitors."

Councillor Jeremy Nettle, Leader of Salisbury City Council, said:

"We are keen to ensure that residents and visitors know 'what's on' and are able to navigate their way around our beautiful city.

"Our aim for the Ambassadors is to provide a warm and friendly welcome to everyone visiting our city, which has been rated by the Sunday Times as the best place to live for 2019."

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