Call for more local businesses to support breastfeeding mums

Call for more local businesses to support breastfeeding mums

Published by Henrietta Creasey at 11:05am 24th July 2019.

Wiltshire Council is encouraging companies to sign up to a scheme to make it easier for mums to feed their little one when they're out.

Feedback from some mums suggests that some stop breastfeeding because they feel uncomfortable doing so in public, even though all mothers have a right to breastfeed wherever they like.

With World Breastfeeding Week on the horizon (1st -7th August) the council wants more shops, cafes and restaurants to become 'Breastfeeding Welcome'.

"Venues that sign up to the scheme are promoting a mum's right to breastfeed and will be playing an active part in enabling more to breastfeed their babies."

When a venue signs up to the scheme, it's give a pink and white sticker which sends a clear message to mums that they are welcome to breastfeed and will be supported to be as comfortable as possible.

Breastfeeding sticker
Businesses that sign up will get this sticker to display.

So far 130 building across Wiltshire are part of the scheme including council venues like Salisbury and Amesbury libraries.

Others to get involved include:

  • Salisbury Playhouse
  • New Look
  • Greengages Cafe
  • Fisherton Warehouse
New Look
Salisbury's New Look has already signed up to the scheme.

Parents can search for venues by town or postcode on the website. 

Laura Mayes, Wiltshire Council cabinet member for public health, said:

"We know that some women still don't feel comfortable when they are breastfeeding in public, so it is important that we do what we can to make it as easy as possible. The Breastfeeding Welcome Scheme provides a great opportunity for the community to support breastfeeding mums."

"Mums do not need any additional stress and pressure so the more businesses that sign up, the more supported women will feel."

Katy Spencer, a recent first-time mum, said:

"While I'm pretty confident about breastfeeding my daughter out and about, there's always that small thought at the back of my mind which wonders if someone will say something. I try to go to venues with a breastfeeding welcome sign, as it gives me the reassurance that the staff (and customers) will be supportive of me breastfeeding while I'm there."

The scheme aims to give more support to breastfeeding mums.


Read through the Breastfeeding Welcome checklist and check they meet the criteria
Register directly online:
Contact to have any of their questions answered.

For more advice and support on breastfeeding, people should visit

People can show their support and follow @WiltsCouncil on Twitter and use #WiltsBreastfeedingWelcome

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