Salisbury chocolatier gets sweet deal on Dragons' Den

Salisbury chocolatier gets sweet deal on Dragons' Den

Published by The Spire FM News Team at 7:25am 23rd September 2019. (Updated at 7:35am 23rd September 2019)

2 minute read

Stephen Conway won investment from one of the Dragons for his low sugar 'healthy' chocolate.

Salisbury's answer to Willy Wonka created his chocolate for his two daughter's Sophie, 12, and Lucy, 10 who are both intolerant to sugar and dairy

The result was Pure Heavenly Chocolate, the confectionery company specialises in dairy, soy, gluten and palm oil free chocolate bars containing less than one teaspoon of sugar.

Stephen entered the Den looking for £75,000 for 7.5% of the business.

After trying the sweet treat all the judges made identical offers of the full money for 20% of the business.

When asked if they'd consider dropping to 15% only Peter Jones was willing to sweeten the deal but on the condition he made £100,000 in 18 months.

That sealed the deal and the pair shook hands.


Exposure on the show also lead to chocoholics swarming to the Pure Heavenly website which temporarily crashed due to demand.  


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