Christmas in Salisbury fights back after Winchester ad

Christmas in Salisbury fights back after Winchester ad

Published by Faye Tryhorn at 12:30pm 14th November 2019.

2 minute read

A billboard's been put up promoting another Cathedral city's festive offering - so the Salisbury marketing's being stepped up too.

The poster on the Castle Roundabout has gone up in the last couple of weeks.

Ironically, it's placed right next to an ad for Salisbury's Christmas light switch on: 

Christmas in Winchester and Salisbury billboard Castle roundabout Salisbury
The billboards have appeared one of the busiest junctions in Salisbury

Now Salisbury BID, the City Council and South Western Railway are joining forces to promote Salisbury as a Christmas destination too.

They're putting posters up at 21 train stations across the SWR network.

Christmas in Salisbury poster at South Western train stations 2019
This poster's going up at railway stations over the next few weeks

The ads will be displayed at the following stations: 

  • Dean
  • Tisbury
  • Gillingham
  • Dunbridge
  • Romsey
  • Grateley
  • Andover
  • Templecombe
  • Southampton Central
  • Whitchurch
  • Overton
  • Sherborne
  • Yeovil Junction
  • Basingstoke
  • Crewkerne
  • Axminster
  • Honiton
  • Feniton
  • Whimple
  • Cranbrook
  • Pinhoe
  • Exeter St Davids
Salisbury train rail railway station - Sept 2016 (Mike Draper) (1)
South Western Railway is working with Salisbury BID and the City Council on the promotional campaign


As part of the campaign, SWR are setting up a special promotional ticket to Salisbury, between 30th November and Christmas Eve. 

It's a saving of an average of 30%, available from all the stations where posters are displayed (listed above).

They'll get passengers to and from Salisbury for: 

  • £5 return from Andover
  • £7.50 return from Southampton Central
  • £10 return from Basingstoke
  • £20 return from Exeter
Salisbury Railway Train Station
It's hoped the campaign will increase the number of passengers coming to the city by train

Only trouble with the promo tickets is that South Western Railway services will be subject to some disruption during December, due to strike action.

SWR is also sponsoring the Salisbury Ice Rink this year.

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