How accurate are Salisbury's footfall figures?

How accurate are Salisbury's footfall figures?

Published by Faye Tryhorn at 5:54am 20th January 2020.

3 minute read

The BID's been explaining how they come up with visitor numbers for the city centre.

The clarification comes after Spire FM reported last week that Salisbury had 1.6 million visitors during November and December 2019. 

Some comments on our Facebook page suggested they weren't sure how true those numbers were:

 

So Salisbury BID has given us details of *exactly* how they get the numbers.

They've got three permanent footfall counters in Salisbury - at Queen Street, Fisherton Street and the High Street.

High Street and Queen Street Salisbury BID Footfall Counters
The camera locations are circled in red

They take a reading of how many people walk past them, and then the numbers are averaged out to give an overall trend.

These counters have been providing data since November 2014.

Fisherton Street Footfall Camera January 2020
Another footfall camera is placed behind Salisbury City Hall

WHY DO WE NEED FOOTFALL NUMBERS?

Robin McGowan, Salisbury BID's Chief Executive said: 

"Footfall data is so important to be able to measure the performance and success of a place. The intelligence is also used to influence future plans and initiatives in the city centre. 

"Our city's footfall data was a reliable source that demonstrated the impact on Salisbury following the Novichok incidents in 2018. It was this data that helped secure millions of pounds of recovery money for Salisbury from the Government.

"Not only is the data really important for managing the city, but many of our business members value these reports. Businesses can use the data to assess their sales performance against the footfall in the city and it helps them make business decisions such as opening hours and staffing levels at different times."

Salisbury BID City Centre Bunting High Street May 2018
The footfall figures have been recorded by Salisbury BID for the last five years

Springboard is the company that provides the data to Salisbury BID, with both weekly and monthly figures.

They also compare the data with previous trends for the city, the South West and the whole of the UK.

Diane Wehrle, Marketing and Insights Director at Springboard said: 

"We are proud and delighted to be able to help Salisbury establish how successful it is, and to enable it to continue to track this in such a transformational period for our high streets."

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