Waste Free Feb challenge kicks off in Wiltshire

Waste Free Feb challenge kicks off in Wiltshire

Published by Mike Draper at 4:01am 1st February 2020.

3 minute read

Wiltshire Wildlife Trust is calling on us all to get involved this month to reduce the mountain of rubbish we throw away.

  • Eight tonnes of waste was saved from going into people's bins last year
  • The Waste Free Feb challenge is now in its third year
  • Its goal is to produce as little rubbish as possible and reduce, reuse, recycle and compost more

Everyone taking part is encouraged to set their own time-frame and goal for reducing. Some people choose to throw away no more than one carrier bag's worth of waste over a week. Others aim to throw away less than a black bag's worth over the whole of February. The real enthusiasts aim to fill no more than a jam jar for the month!

Whatever you can reduce, you're encouraged to share photos, videos, and stories about your efforts. That may encourage others to reduce their waste during February and beyond.

A man is seen using a refillable bottle as part of Wiltshire Wildlife Trust's Waste Free Feb challenge. Photo by Kate Robinson.
WASTE FREE FEB: Refillable bottles are a good way cut down your rubbish.


  • The average Wiltshire household currently produces almost half a tonne of waste a year, and that's not including what's thrown away when people are out and about
  • There are huge positive environmental impacts to producing less waste, including less resources (such as water, oil, energy, and land) being used as raw materials, less waste sent to landfill and incineration
  • Local councils are able to spend more on public services instead of paying as much landfill tax - currently £91 per tonne

Jessica Thimbleby, Wiltshire Wildlife Trust's Sustainability Officer said:

"Waste Free Feb is a great opportunity to take a look at the waste you produce and take simple steps to reduce it - and have a bit of fun at the same time! There are lots of ways of keeping rubbish out of the bin, from buying in bulk to reduce packaging waste to making leftover food into tomorrow's lunch."

"Over the past twelve months some great refill shops have opened throughout Wiltshire and online. You can take your own containers into these shops and refill on essentials like pasta, cereals, herbs and spices, household cleaners and much more. We've developed a map to show where you can shop waste-free in Wiltshire and a handy guide with lots of tips for reducing your waste."

"However long you set yourself as a target to do Waste Free Feb and however much you reduce by, we can all play an important role in reducing the amount of waste that we produce as a society, which in turn helps to support wildlife and tackle the climate emergency."

"We're looking forward to seeing the creative ways that Wiltshire's residents can keep as much as possible out of the bin - the challenge starts now!"


You can sign up for the Waste Free Feb challenge and find out more about how to reduce your waste here.

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