VisitWiltshire unveils new video to encourage staycations

VisitWiltshire unveils new video to encourage staycations

Published by Henrietta Creasey at 9:03am 29th July 2020. (Updated at 9:04am 29th July 2020)

3 minute read

The footage aims to reassure visitors it's safe to visit the county.

The one minute video showcases what the county has to offer including Stonehenge, Salisbury Cathedral, Longleat, Old Sarum and Stourhead as well as Wiltshire's iconic White Horses and the Kennet and Avon Canal.

It's all part of VisitBritian and VisitEngland's  'Know Before You Go' campaign and the industry's new 'We're Good to Go' status 
 
The campaign has been created to help people inform themselves before booking a trip and to travel responsibly. Within the video, VisitWiltshire also references 'We're Good to Go', the new industry standard and consumer mark launched by VisitEngland, informing visitors which businesses have made the necessary changes to comply with social distancing measures, in order to provide reassurance.

WATCH:
 

The video will be promoted on the VisitWiltshire website as well as all its social media channels. 

Fiona Errington, Head of Marketing said: 

"We're very proud of what Wiltshire has to offer visitors, and of this video, that we feel showcases our county beautifully. Now is the right time to visit Wiltshire and we want to assure those seeking out staycations, that they are welcome to explore our county and they will be met by metaphorical open arms.  We hope that visitors will be reassured by the 'Time to Enjoy Wiltshire' page on the VisitWiltshire website, which includes all the necessary information on the 'Know Before You Go' campaign, as well as the number of businesses that have achieved the 'We're Good to Go' status."

Stourhead display of rhododendron alongside the Temple of Apollo at Stourhead May 2018
The video features some of Wiltshire's gems like Stourhead near Mere.

CALL FOR MORE TO SUPPORT BUSINESSES
 
VisitWiltshire has been working closely with VisitBritain and VisitEngland during the Covid-19 pandemic and feeding back information gathered from Wiltshire businesses in order to assist the government in their approach to tourism, as well as suggesting ways they can support them.

Prior to the easing of lockdown on 4 July, and the reopening of some hospitality, leisure and tourism businesses in Wiltshire, VisitWiltshire surveyed 70 businesses.  The survey revealed that only 40 % of businesses that were able to open following government guidance, could do so profitably. 
 
VisitWiltshire is urging the government to look at offering further financial support as well as additional schemes that will support businesses in this sector long-term, which will help to see them through spring/summer 2021.  
 
Fiona, added: 

"VisitWiltshire is very supportive of the campaigns and schemes VisitEngland and the government have introduced to support tourism businesses. However, we are concerned with the results of our most recent survey that revealed that from the businesses that were able to open in Wiltshire earlier this month, less than half could do so profitably. We will continue to work with VisitBritain and Visit England, and do what we can to support business in Wiltshire that rely on tourism."
 

 

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