WATCH: The John Lewis Christmas ad is here!

John Lewis

Published at 6:27am 14th November 2019. (Updated at 8:44am 14th November 2019)

2 minute read

Meet Excitable Edgar the dragon who loves the festive season.

This is often seen as the start of Christmas for some of us and now the John Lewis and Partners Christmas advert is here!

The 2019 ad stars Excitable Edgar the dragon and his friend Ava as their village prepares for Christmas. 

The only problem is Edgar's tendency to breath fire causes havoc with a snowman, an ice-rink and, finally, the annual dressing of the Christmas tree: 


The advert will air in full on Saturday night (16th November) on ITV during Celebrity X Factor.

We'll also see it on Sunday night (17th November) during the launch of I’m A Celebrity…Get Me Out Of Here! on ITV.


The soundtrack for the John Lewis ad is always hotly anticipated, and normally does well in the charts too.

This year, the soundtrack is a cover of REO Speedwagon's Can't Fight This Feeling performed by Dan Smith of Bastille.

It's already being tipped as a contender for the Christmas number one.


John Lewis and Waitrose are already prepped for Edgar fever to spread!

They're selling soft toys of Edgar the dragon for £15.

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